# Todos Comemos > Todos Comemos is the commercial and operating partner for food brands in > Colombia and Mexico. More than a distributor: we combine commercial execution, > multi-temperature logistics, trade marketing and technology into a single > operation so brands can launch and scale without building their own commercial > and logistics structure. - Website: https://www.todoscomemos.com - Spanish version: https://www.todoscomemos.com/es - English version: https://www.todoscomemos.com/en - Blog (industry learnings and trends, in two categories, food and logistics & distribution): https://www.todoscomemos.com/es/blog - Headquarters: Bogotá, Colombia - Markets served: Colombia and Mexico - Distribution centers: 8 hubs across both countries. Colombia: Bogotá (main hub), Tocancipá, Medellín, Cali and Barranquilla, with free-trade-zone operations and nationwide coverage. Mexico: Mexico City (main hub), Monterrey and Guadalajara. - Contact: admin@todoscomemos.com, WhatsApp +57 302 845 5466 ## What we do We cover the full chain: import, distribution, commercialization, commercial management and trade marketing at the point of sale. A brand chooses how far it needs us, either full commercial representation nationwide or the logistics service on its own. More than 40 companies rely on Todos Comemos to distribute their products in Colombia and Mexico. A single contract covers the functions a brand would otherwise have to build separately in each market: 1. **Commercial execution** with dedicated teams across modern retail, pharmacy, convenience, regional chains, e-commerce, hard discount and quick commerce. 2. **Multi-temperature logistics**: frozen, chilled and ambient under one operation, with long haul, first mile, last mile, on-demand delivery and a multimodal fleet. Every shipment is monitored from warehouse to final delivery. 3. **Trade marketing and brand building**: point-of-sale execution, sell-in management, invoicing, receivables and demand planning. We do not only distribute products, we create demand. 4. **Technology**: a proprietary logistics platform giving 100% visibility of the operation. Detailed in the section below. ## Technology platform Every brand we work with gets access to our logistics app, in both the full commercial representation and the logistics-only service. It is a single source of truth that connects the whole operation and integrates with the brand's own ERP or WMS, so there is no double data entry. - **Purchase orders**: create, deliver and audit every order, with filters by warehouse, store, sales channel, SKU, city, logistics operator and delivery, request, ETA or expiry dates. - **Inventory control**: real-time stock per distribution center and point of sale, with batch traceability and stock-out alerts. - **Receivables management**: invoicing and receivables status with accounting and audit review, connected to the brand's accounting system. - **Commercial reporting**: sell-in and sell-out by SKU, channel, store and city, plus rotation and coverage per point of sale. - **End-to-end tracking**: every shipment monitored from the warehouse to the shelf, with QR confirmation at the point of sale and return order handling. - **Demand forecasting** to plan ahead and cut stock-outs and waste, and a real-time cost calculator that shows the logistics cost before shipping. ## Channels we open - Modern retail: Éxito, Carulla, Jumbo, PriceSmart, Makro, Olímpica. - Pharmacy: Farmatodo, Droguería Pasteur, La Economía, UniDrogas, Droguería Alemana. - Regional chains: Euro, La Montaña, MercaMío, Zapatoca, Supermú, Mercaldas, Cañaveral, Mega Tiendas. - Convenience: Tumarket, Petromil. E-commerce: Rappi. Hard discount: Ara. ## Portfolio expertise Ice cream, frozen foods, refrigerated products, meat and protein, snacks, ready to eat and plant based. ## Commercial model - Two ways to work with us: - Logistics-only service: between 6% and 14% on sales, depending on the distribution channel and the logistics services provided. - Full commercial representation: a pricing roadmap built together with the brand, designed to guarantee the product's success. - Open book model: direct operational costs are disclosed and charged transparently to the producer. - No onboarding fees, no listing fees, no hidden costs. - We act as an in-house distributor, not as an additional middleman. Exclusivity is not required. ## Eligibility - Frozen, chilled and ambient food products. - Requirements to start: valid food safety registration (INVIMA in Colombia or equivalent), technical and nutritional sheet per SKU, production capacity to sustain demand, and a clear cost structure. ## Onboarding timeline - Week 1: assessment of portfolio, costs, production capacity and documentation. - Week 2: channel plan, pricing per channel, trade marketing budget, sell-in goals. - Weeks 3-4: activation in priority channels with cold logistics and POS execution. - Month 2 onwards: scale-up, portfolio optimization with sell-out data, new markets. ## Partner brands Brands distributed or represented by Todos Comemos: - **Franuí** (Argentina, made by Rapanui): frozen raspberries covered in two layers of chocolate. Todos Comemos led its launch in Colombia and its 2025 entry into Mexico. - **Magnum**: ice cream bars, the best-selling ice cream stick brand worldwide. - **NotCo**: plant-based food and drinks developed with AI. - **Mullen's**: 100% natural handcrafted sausages, gluten free, no artificial additives or preservatives. - **Sr Buñuelo**: Colombian frozen buñuelos, ready in five minutes in an air fryer, now listed in Carulla, Éxito, Jumbo and Makro. ## Proven results - A frozen food manufacturer went from 0 sales in Colombia to category leader in its market in 6 months, reaching 7 active sales channels. ## Leadership - Santiago Espinosa, Co-founder and CEO. Previously co-founder and CEO of enlau.co, the largest university marketplace in the region (+150,000 users). - Mateo Cárdenas, Co-founder and COO. Previously co-founder and CEO of Delirato, the first cloud kitchen chain in Colombia (2017, 7+ locations). ## Mission To contribute to developing the pre-made food industry in Latin America so everyone can eat better and healthier, starting from a live operation in Colombia and Mexico.